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Google Ads

From the ZATO Blog

Ad Extensions Exclusive to Microsoft

Ad Extensions Exclusive to Microsoft

Sarah Vlietstra
Team Zato
 • 
Microsoft Ads
Microsoft Ads takes the lead with exclusive extensions like Action and Filter Links. Leverage these unique tools to drive performance beyond what’s possible on Google.
When and Where Do I Use Bid Adjustments?

When and Where Do I Use Bid Adjustments?

Sarah Vlietstra
Team Zato
 • 
Google Ads
Bid adjustments are powerful tools to refine your Google Ads strategy, unless you use Smart Bidding. Learn how to use them for Manual CPC and why most automation ignores them.
The Scaling/ROAS Dilemma

The Scaling/ROAS Dilemma

Sarah Vlietstra
Team Zato
 • 
Google Ads
Scaling spend and ROAS are often conflicting goals. Reaching a new level of revenue takes patience. You may even need to step back to move forward.
Maximize Conversions: Friend or Foe?

Maximize Conversions: Friend or Foe?

Sarah Vlietstra
Team Zato
 • 
Google Ads
Maximize Conversions is a starting point, not a destination. Learn why transition to target-based bidding is essential to scale effectively without skyrocketing your costs.
Feed the Machine - Why Good Conversion Tracking Matters

Feed the Machine - Why Good Conversion Tracking Matters

Sarah Vlietstra
Team Zato
 • 
Google Ads
Google’s Smart Bidding is only as smart as the data you give it. Solid, accurate conversion data is the best way to prove ROI and optimize your campaigns effectively.
Match Type Strategy for SMBs: When Broad Match is too Broad

Match Type Strategy for SMBs: When Broad Match is too Broad

Sarah Vlietstra
Team Zato
 • 
Google Ads
Starting a PPC campaign without a clear strategy is like a game of whack-a-mole. Learn why Exact Match is the most reliable way for SMBs to turn an ad budget into sustainable growth.

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