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Google Ads

From the ZATO Blog

Match Type Strategy for SMBs: When Broad Match is too Broad

Match Type Strategy for SMBs: When Broad Match is too Broad

Sarah Vlietstra
Team Zato
 • 
Google Ads
Starting a PPC campaign without a clear strategy is like a game of whack-a-mole. Learn why Exact Match is the most reliable way for SMBs to turn an ad budget into sustainable growth.
Unlocking the Power of Microsoft Ads in 2026

Unlocking the Power of Microsoft Ads in 2026

Sarah Vlietstra
Team Zato
 • 
Google Ads
Microsoft Ads is a B2B powerhouse with 30-70% lower CPCs and exclusive LinkedIn targeting. Scale your PPC results by reaching an affluent audience that Google often misses.
How AI Overviews Impact Paid Search

How AI Overviews Impact Paid Search

Sarah Vlietstra
Team Zato
 • 
Google Ads
AI Overviews are reshaping the SERP, pushing ads below the fold and driving zero-click searches. Learn how to adapt your Google Ads strategy to stay visible and competitive in this new landscape.
What are Auto Applied Recommendations?

What are Auto Applied Recommendations?

Sarah Vlietstra
Team Zato
 • 
Google Ads
Are Google Ads AARs wasting your budget? Learn why auto-apply settings often prioritize spend over performance and how to regain control of your account today.
Why the Google Business Profile is Your Best Extension

Why the Google Business Profile is Your Best Extension

Sarah Vlietstra
Team Zato
 • 
Google Ads
Maximize your visibility: Link your Google Business Profile to Google Ads to drive foot traffic, track store visits, and boost your Ad Rank with location extensions. Turn searches into customers.
‍What Are Brand Profiles & Do I Need One?

‍What Are Brand Profiles & Do I Need One?

Sarah Vlietstra
Team Zato
 • 
Google Ads
Brand Profiles offer a powerful way to enhance your visibility on the SERP... leverage this feature to strengthen your brand's online impact and drive sales.

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